200407喷墨打印机媒体监测数据表(doc)
1. 平面广告研究部分(硬广告) 表１ 2004年7月平面广告总量投入 单位：万元 |品牌 |费用 |百分比 |排名 |次数 |百分比 |排名 | |EPSON |209.43 |50.86% |1 |39 |23.08% |2 | |CANON |128.30 |31.16% |2 |27 |15.98% |3 | |联想 |69.17 |16.80% |3 |97 |57.40% |1 | |SAMSUNG |4.45 |1.08% |4 |3 |1.78% |4 | |方正 |0.41 |0.10% |5 |3 |1.78% |4 | |其它 |0 |0 |/ |0 |0% |/ | |合计 |411.76 |100% |/ |169 |100% |/ | 表2 平面广告媒体类型（费用）分布 单位：万元 |媒体名 |专业 |行业 |大众 |合计 | |称 | | | | | |品牌 |费用 |次数 |费用 |次数 | |品牌 |费用 |次数 |费用 |次数 |费用 |次数 | |EPSON |59729 |27.53% |1 |97 |40.93% |1 | |CANON |32752 |15.09% |2 |46 |19.41% |2 | |HP |29060 |13.39% |3 |26 |10.97% |3 | |联想 |16984 |7.83% |4 |18 |7.59% |4 | |LEXMARK |3096 |1.43% |5 |8 |3.38% |5 | |SAMSUNG |792 |0.36% |6 |2 |0.84% |6 | |其它 |74579 |34.37% |/ |40 |16.88% |/ | |合计 |216992 |100% |/ |237 |100% |/ | 表6 各品牌软广告投入媒体类型分布 |媒体性质 |专业 |行业 |大众 |合计 | |品牌名 |字数 |篇数 |字数 |篇数 |字数 | |称 | | | | | | 品牌名称 |字数 |篇数 |字数 |篇数 |字数 |篇数 |字数 |篇数 |字数 |篇数 | |EPSON |41625 |61 |0 |0 |17440 |34 |664 |2 |59729 |97 | |CANON |29152 |41 |0 |0 |3320 |3 |280 |2 |32752 |46 | |HP |26168 |23 |0 |0 |2892 |3 |0 |0 |29060 |26 | |联想 |14616 |11 |0 |0 |2368 |7 |0 |0 |16984 |18 | |LEXMARK |3096 |8 |0 |0 |0 |0 |0 |0 |3096 |8 | |SAMSUNG |792 |2 |0 |0 |0 |0 |0 |0 |792 |2 | |其它 |1264 |4 |73171 |35 |0 |0 |144 |1 |74579 |40 | |合计 |116713 |150 |73171 |35 |26020 |47 |1088 |5 |216992 |237 | | 表8 各品牌软广告区域分布情况 大区 |川渝 |福建 |广东 |河南 |黑吉 |湖北 |海外 |晋蒙 |京津冀 |辽宁 |全国 |山东 |上海 |深桂 |苏皖 |西北 |湘赣 |新疆 |云贵 |浙江 |合计 | |EPSON |3344 |3020 |5108 |0 |0 |1928 |336 |1200 |864 |2132 |22725 |0 |5108 |0 |3168 |1960 |4308 |0 |1536 |2992 |59729 | |佳能 |6592 |0 |7032 |672 |0 |64 |0 |0 |2464 |0 |12896 |1688 |320 |0 |0 |320 |0 |704 |0 |0 |32752 | |HP |1948 |0 |1952 |0 |0 |0 |0 |0 |352 |0 |24808 |0 |0 |0 |0 |0 |0 |0 |0 |0 |29060 | |联想 |1260 |0 |992 |1220 |0 |0 |0 |0 |0 |0 |12656 |196 |460 |200 |0 |0 |0 |0 |0 |0 |16984 | |利盟 |768 |0 |192 |0 |0 |0 |0 |0 |352 |0 |1784 |0 |0 |0 |0 |0 |0 |0 |0 |0 |3096 | |三星 |0 |0 |0 |0 |0 |0 |0 |0 |352 |0 |440 |0 |0 |0 |0 |0 |0 |0 |0 |0 |792 | |其它 |3875 |0 |6912 |0 |7216 |504 |480 |1232 |5304 |528 |22184 |3680 |0 |4992 |2976 |6928 |1456 |0 |4032 |2280 |74579 | |合计 |17787 |3020 |22188 |1892 |7216 |2496 |816 |2432 |9688 |2660 |97493 |5564 |5888 |5192 |6144 |9208 |5764 |704 |5568 |5272 |216992 | | 表9 各品牌软广告媒体（信息条数）选择情况 品牌 |EPSON |CANON |HP |联想 |利盟 |三星 |其它 |合计 | |计算机世界 |5 |2 |3 |1 | | |1 |12 | |政府采购信息报 | | | | | | |4 |4 | |新概念电脑 |1 |1 |1 | | | |2 |5 | |电脑商情报 |2 |4 |2 |1 |1 | |1 |11 | |CAD/CAM与制造业信息化 | | |1 | | | | |1 | |新京报 |1 |1 |1 | |1 |1 |1 |6 | |电脑 | | | | |1 | |1 |2 | |数字生活 |4 | | | | | | |4 | |电脑商情报-甘肃版 | | | | | | |2 |2 | |电脑商情报-山东版 | |2 | | | | |1 |3 | |电脑商情报-广西版 | | | |1 | | |1 |2 | |中国计算机报 |1 |1 |2 |1 |1 |1 | |7 | |中国计算机用户 |2 |2 | | | | | |4 | |电脑商情报-吉林版 | | | | | | |1 |1 | |电脑报 |6 |3 |2 |1 | | | |12 | |新快报 |2 |3 |1 |1 | | | |7 | |广州日报 |2 |3 |2 |1 | | |1 |9 | |电脑高手 |1 |1 |1 | | | | |3 | |个人电脑 | | |2 | |1 | | |3 | |电脑商情报-贵州版 | | | | | | |1 |1 | |电脑爱好者 |1 |2 | | | | | |3 | |电脑采购周刊 | |1 | |1 | | | |2 | |电脑商情报-浙江版 |3 | | | | | | |3 | |电脑商情报-湖南版 |3 | | | | | | |3 | |大众科技报 | | | |2 | | | |2 | |电脑商情报-广东版 |1 |2 |1 | | | | |4 | |苏州日报 |1 | | | | | |1 |2 | |数码精品世界 |2 | | | | | | |2 | |厦门日报 |1 | | | | | | |1 | |E时代周报 | | | | | | |1 |1 | |其它 |58 |18 |7 |8 |3 | |21 |115 | |合计 |97 |46 |26 |18 |8 |2 |40 |237 | |
200407喷墨打印机媒体监测数据表(doc)